The Blog

Yahoo Web Analytics vs Google Analytics

10 Ott 08

Pochi giorni fà Dennis Mortesen ha annunciato l’avvio del nuovo web analytics di Yahoo (YWA)destinato a fare concorrenza a GA ( anche se Eric peterson crede che i due non siano in diretta concorrenza ).

Purtroppo per ora l’accesso è riservato per poche persone d’elite :(( . Quindi, non potendolo provare, riporto di seguito il lavoro effettuato da tambu di Google Analytics in 30 secondi dove nel suo articolo effettua un’ ottima comparazione usando le features rilasciata.

Yahoo Web Analytics Google Analytics
Executive dashboards
Customize your dashboard with the metrics, benchmarks and gauges that meet your specific needs and preferences. presente
Quickly set goals, track progress and identify danger points. non ha i danger points, che presumo essere degli alert se il tasso di conversione scende sotto a un tot prefissato
Each person and role within your company can have their own dashboard. presente
Custom Reports
Add categories to pre-defined reporting items, so your reports match the way your business is organized. tutti vedono tutti i report, non ci sono viste predefinite
Use custom fields. For example, if you have a travel website, you could track according to travel destination, length of stay, price ranges, or ticket type. assente
Advanced Campaign Management
Measure cost-per-click (CPC), cost-per-impression (CPM), cost-per-acquisition (CPA) and return-on-investment (ROI)-and adjust your budget if necessary. solo CPC e ROI
Organize your reports by hierarchical categories you determine. assente
Analyze your campaign results according to the categories you define. assente
Real-Time Segmentation
See how visitors react to different campaign landing pages, page layouts, calls to action, and more – then optimize your pages and offers. difficile dirlo senza vederlo. Direi che è presente, eventualmente in collaborazione con Google Website Optimizer
Identify your best visitors and use that information to find more of those visitors. assente
Live Cost Analysis
Take advantage of Advanced Live Cost Analysis that collects data from Yahoo!, Google and MSN, and integrates it with the revenue earned on your website. assente (killer application)
Measure the ROI of your paid search campaigns, keyword by keyword. presente, nativamente solo per AdWords
Resolve inconsistencies between Yahoo! Web Analytics data and your Paid Search reports. probabilmente si realizza legando l’account YWA a quello della piattaforma Panama, come GA con AdWords
Merchandise Reporting
Track the products – and product combinations – your customers purchase, add to their carts, and preview. presente, con modifiche allo script e abilitazione dei report e-commerce
Create reports that reflect cancelled orders or changes to order amounts by sending API requests to the system. assente (è presente solo la possibilità di inserire transazioni negative)
Upload product costs to calculate overall campaign profitability. assente
Scenario Analysis
Track visitor behavior through multi-step processes, like purchases or form submissions, and troubleshoot popular paths to improve task completions. presente (dagli screenshot parrebbe che YWA mostri i funnel anche su comparazioni temporali, cosa che GA non fa)
Redefine a process and the changes apply to historical data too. assente (killer application)
Comparative Reporting
Learn how your website performance develops from month to month. presente
Bookmark reports and use past results as a benchmark for improvement. assente
Advanced Path Analysis
Identify popular paths through your site – viewing user paths as branched, hierarchical maps. presente
Drill down on branches to follow visitor movements down to a single visit. assente
Marketing Workflow Management
Monitor events that affect your website, such as site changes, holidays or system outages. assente
Create custom email alerts to notify you of changes to website performance. assente
Improve communication with colleagues by sharing notes on reports and dashboards, and color coding report results to easily identify irregularities. assente (killer application)

Tambu, ottimo utilizzatore di google analytiics, ha marcato in grassetto le features che, secondo il suo parere, google dovrà implementare velocemente.

Per maggiori informazioni vi raccomando di leggere l’articolo di tambu qui.

Saluti.